How PureLift EMS Complements Your Skincare Routine
About the Authors
Bertica M. Rubio, M.D.
Medical Director, Antiaging Regenerative Medicine Clinic | Board-Certified Physician | Dartmouth Medical School
Dr. Bertica M. Rubio is a board-certified physician and Medical Director of the Antiaging Regenerative Medicine Clinic in Redlands, California. She earned her Bachelor of Science degree from Loyola Marymount University and her Doctor of Medicine from Dartmouth Medical School (Geisel School of Medicine). She completed her pediatrics residency at UC Irvine Medical Center.
With decades of clinical experience, Dr. Rubio specializes in age management medicine, regenerative medicine, wound healing, and growth factor therapies. Her practice integrates evidence-based medical science with advanced aesthetic and regenerative treatments, helping patients achieve optimal health and youthful vitality.
Dr. Rubio is passionate about educating patients on the science behind skincare, facial rejuvenation, and non-invasive technologies like EMS (Electrical Muscle Stimulation) for facial toning. Her articles for PureLift LAB combine rigorous medical knowledge with practical guidance for achieving real, lasting results.
Doctorate of Physical Therapy (DPT), Licensed Physical Therapist (PT)
Dr. Andrew Conrad Barile is a Doctor of Physical Therapy and the CEO and Founder of Xtreem Pulse LLC. He earned his Doctorate in Physical Therapy from Daemen College and brings over two decades of clinical and entrepreneurial experience in pediatric physical therapy, craniosacral therapy, and medical device innovation. His deep understanding of human anatomy, muscle physiology, and therapeutic technology provides invaluable science-backed approach to facial rejuvenation and anti-aging solutions.
Board-Certified Otolaryngologist & Head and Neck Surgeon | Fellow, American College of Surgeons | Assistant Clinical Professor, Mount Sinai School of Medicine
Daniel Grinberg, MD, FACS is a Board-Certified Otolaryngologist and Head & Neck Surgeon at ENT and Allergy Associates in West Nyack, NY. He earned his medical degree from Columbia University College of Physicians and Surgeons, completed his Otolaryngology residency at New York University Medical Center, and serves as Assistant Clinical Professor at Mount Sinai School of Medicine. He is a Fellow of both the American College of Surgeons and the American Academy of Otolaryngology.
Dr. Grinberg's head-and-neck surgical perspective brings PureLift LAB readers a wider clinical lens — connecting at-home EMS practice to the underlying medical anatomy with the same scientific rigor we apply to every device specification.
The skincare products you already love — your serum, your moisturizer, your eye cream — work better when your skin is primed to absorb them. EMS (Electrical Muscle Stimulation), applied with a PureLift device, isn't a replacement for that routine. It's the multiplier that sits on top of it.
Here's how to fold PureLift into your existing skincare ritual to get more out of every product on your shelf.
Why pair EMS with active skincare?
EMS works at 1.37–1.73 kHz to engage the underlying facial muscles — the structural layer most topical products can't reach. Triple-Wave Randomized Frequency Modulation (Avendano-Coy et al., 2019) keeps the stimulation effective session after session by varying the waveform, preventing the neuromuscular adaptation that flattens fixed-frequency devices over time. While that muscle work is happening, the increased blood flow and the conductive serum used during the session also improve how your skin receives topical actives.
Note: PureLift is EMS, not microcurrent. Microcurrent is a different category of device that works at very low frequencies (1–8 Hz) on the skin surface only — useful in its own way, but a different tool for a different job.
Enhance serum absorption
Active-ingredient serums (hyaluronic acid, vitamin C, peptides) are designed to penetrate deeper layers of the skin. The PureLift Activator Serum is your conductivity layer during the EMS session — the diamond-shaped, medical-grade stainless-steel probes need a conductive medium to deliver the waveform smoothly. Apply your treatment serum first, then layer the Activator Serum on top before turning on the device.
The right product order
A clean, simple workflow that integrates PureLift:
Cleanse — gentle cleanser, remove makeup and impurities.
Treatment serum — your active-ingredient serum (vitamin C in the morning, retinoid or peptide at night, etc.).
Activator Serum — apply over the treatment area as the conductivity layer.
PureLift session — 5 minutes per side, slow upward strokes along jawline, cheekbone, mid-face, forehead.
Moisturizer — applied while skin is still receptive post-session.
Eye cream — pat gently around the orbital bone (PureLift Face's compact probe is ideal here too).
SPF in the morning.
Frequency and consistency
Daily is best. PureLift Pro and PureLift Face both deliver 10-minute sessions (5 minutes per side). The device runs ~50 sessions per USB charge and is FDA cleared 510(k) for at-home use. Like any muscle work, the routine compounds: visible response from a single session lasts 12–36 hours; sustained results come from staying with it.
Choose your PureLift device
PureLift Face — entry-level EMS at $499; compact diamond-shaped probe.
