The five models

PureLift Face is $499 and runs up to 7 mA at 500 ohms, cleared under K190269, the compact handheld and the lightest in the range.

PureLift Pro is $699, the same 7 mA in the slim professional pen the treatment rooms use, cleared under K230506.

PureLift Pro Edition is $799 and runs up to 7.7 mA in that same pen, sharing clearance K230506.

PureLift Pro Plus is $899, runs up to 9 mA under K221443, and adds the patented diamond-faceted probe and the PDM++ waveform.

PureLift GLOW is $999, does everything Pro Plus does under clearance K243587, and is the only model with LED built in.

The technologies every model runs

Nanocurrent sits at level 1 and works in billionths of an amp, below the level your nerves report, for a reactive day or the thin skin around the eyes.

Microcurrent sits at level 2 in millionths of an amp, still below the motor threshold, which is the same territory most devices marketed as microcurrent occupy for their whole range.

EMS runs from level 3 to level 10, and level 3 is where the motor threshold is crossed and a genuine contraction begins.

The Infuse pass then runs two separate delivery technologies on the serum already on your skin. Infusion is built on electroporation, where brief pulses open temporary routes through the skin's outer barrier (10.1073/pnas.90.22.10504), and iontophoresis uses a gentle current to move charged ingredients inward through those routes.

All of that is on every model including PureLift Face at $499, so the entry device is not a cut-down version of the range.

What PDM is

PDM stands for Pulsed Dynamic Modulation, and it moves the stimulation signal across 361 distinct frequency points between 1,370 and 1,730 Hz so the signal never repeats.

Send a muscle the same signal for ten minutes and it gets used to it, and your nerves get used to it too, which is the problem PDM exists to reduce.

Pooling 22 studies, researchers found stimulation which keeps changing produced more evoked force with less fatigue than a fixed pattern (10.1016/j.apmr.2025.10.026), though not every study agrees (10.1371/journal.pone.0084740).

No head-to-head trial has compared PDM against a fixed-frequency competitor on a face, so PureLift describes PDM as an engineering approach rather than as a proven advantage.

What PDM++ adds

PDM++ is the bipolar evolution of PDM, a bipolar pulse engineered for a more gradual charge and release in the tissue.

What you notice is a softer edge, the contraction rising and falling instead of snapping, and the top of the dial becoming usable rather than just available.

PDM++ is carried by Pro Plus and GLOW, the two models that reach 9 mA, which is exactly where a smoother edge earns its keep.

Whether the output difference matters

The spread from 7 mA to 9 mA is headroom at the top of the dial, since the motor threshold is crossed at level 3 on every model.

Most people settle well below their device's ceiling, because the right intensity is the lowest one that produces a clear, comfortable contraction rather than the highest one you can tolerate.

So the honest way to choose is on three things that genuinely differ: the shape in your hand, the probe and the PDM++ waveform on the 9 mA models, and the light on GLOW.

What GLOW's LED adds

Red light at 634 nm is cleared for the treatment of wrinkles and blue at 465 nm for mild-to-moderate inflammatory acne, at 5 light levels, and the two run together as purple.

The light works on the area the probe is passing over rather than on the whole face at once, which makes it a different proposition from a full-face mask.

If you were about to buy a mask as well, GLOW replaces the mask and the current device in one, and the masks it displaces run from $569.99 to $799 while delivering no current at all.

The evidence, stated honestly

Kavanagh 2012 measured an 18.6% increase in cheek muscle thickness in 108 women after twelve weeks of daily facial muscle stimulation, confirmed by ultrasound against an untreated group (10.1111/jocd.12007).

Chang 2020 tested the same idea over six weeks against an identical-looking dummy device and found increased muscle thickness and strength (10.3390/ijerph17113783).

Those trials used their own devices and did not test PDM, so they support the category rather than the brand, and PureLift cites them on that basis.

No consumer facial device, PureLift included, has been shown to clear a measured volume of fluid from a face, so we do not make drainage claims.

Manufacturing and clearance

Every PureLift device is manufactured in Japan in a facility operating to ISO 13485, by a company that has made facial stimulation and nothing else since 1987.

Each model holds its own FDA 510(k) Class II clearance, listed model by model above, and a clearance number is something you can look up rather than take on trust.

Using any model well

Start on clean skin with a water-based conductive medium applied generously, since oil-based products do not conduct and will break the path.

Work at the lowest intensity that gives a clear, comfortable contraction, three minutes per side maximum, then run the Infuse pass.

Consistency across weeks is the variable that matters, and it is the one entirely within your control.